From Office to Omni-Channel
The Rise of Omni-Channel Working
It goes without saying that our world has changed drastically since the pandemic – but what are the emerging trends that are shaping a desirable employee experience? And how do businesses need to adapt their workplaces in response?
At Mirvac, we’ve defined this new era as one of omni-channel working, and have released a discussion paper exploring the topic.
What is omni-channel working?
‘Omni-channel’ is a term that has been borrowed from the retail sector, where it refers to the seamless convergence of online and real-life experiences. In the context of the new workplace, ‘omni-channel’ encapsulates all of this and more. Essentially, it is new approach to work where employees have the level of choice they demand – and the sense of togetherness they crave.
What is the role of the office in this emerging model?
Far from becoming obsolete, the office is proving to be a core part of an integrated workplace platform, from which employers can provide their workforce a true omni-channel experience.
At Mirvac, we have done a deep dive into which organisations are leading the way in omni-channel working globally, uncovering the strategies that help them succeed. From synchronous and asynchronous ways of working, to enabling technologies, there is certainly much to consider.
Mirvac’s findings have been captured in a new discussion paper.
The paper is entitled From Office to Omni-Channel: The Rise of the Omni-Channel Worker in the Digital Age, and it is available now for free.
The paper explores what makes truly a seamless, positive omni-channel approach possible – and how you can bring it to life in your own workplace. To download, register your details.