Mirvac retail centres unite to support The Nappy Collective’s Mother’s Day drive
The Nappy Collective, the only Australian non-profit focused exclusively on collecting and distributing nappies to families in crisis, has identified that one in ten Australian families experience "nappy stress" – affecting approximately 280,000 children nationwide. These families often face financial hardship, homelessness, domestic violence, are seeking asylum, or have been impacted by natural disasters.
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Sarah Witty, The Nappy Collective’s CEO, explains how Mirvac’s support has helped the organisation achieve their mission: “"For ten years, Mirvac has championed The Nappy Collective by collecting nappies across its shopping centres, mobilising local communities, and helping us gather and redistribute hundreds of thousands of nappies to families in crisis. Their ongoing support has amplified our reach, powered our drives, and demonstrated a deep commitment to social impact. We’re incredibly proud to celebrate this wonderful collaboration.”
Alison Flemming, Mirvac’s General Manager, Retail, expressed pride in the decade-long partnership: "Reaching the milestone of 100,000 nappies collected through our centres demonstrates our commitment to our local communities. What started as a small initiative has grown into a meaningful tradition that makes a real difference to families in need, particularly around Mother's Day."
The Nappy Collective has distributed over four million nappies since its inception in 2013 and continues to work toward its strategic goal of delivering one million nappies annually to children experiencing nappy stress.
"The beauty of this initiative is its simplicity," said Alison Flemming. "Parents often have leftover nappies their children have outgrown. Instead of throwing them away and contributing to landfill, they can donate them to help families who struggle to afford this essential item, reducing waste while supporting vulnerable community members."
Birkenhead Point, Broadway Sydney, Moonee Ponds Central, Orion Springfield Central, Kawana Shoppingworld, Rhodes Waterside and South Village will serve as collection points from 28 April - 23 May, enabling communities to donate unused nappies to support mothers and families experiencing hardship.
Collection points will be prominently located at customer service areas in each participating centre. Shoppers are encouraged to donate new or leftover nappies of any size or brand.
"Our shoppers have consistently shown their generosity and community spirit through this campaign," Ms Flemming added. "As we celebrate this ten year milestone, we hope to make this our most successful collection drive yet, furthering our commitment to community initiatives that create meaningful impact."
How can you help make a difference?
Between April 28 - May 23, 2025, you can donate new or unused nappies to The Nappy Collective. Simply pick up an extra pack of nappies during your next grocery trip or bring in unused nappies, and drop them off at any of the following collection points:
- Birkenhead Point
- Broadway Sydney
- Moonee Ponds Central
- Orion Springfield Central
- Kawana Shoppingworld
- South Village
- Rhodes Waterside
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