The Hatch innovation program has been at the heart of Mirvac’s customer-centric approach since 2014. Hatch is a platform to facilitate a strategic approach to innovation at Mirvac and ensure it is supported by a robust innovation process, funding, resources, and innovation strategy. With these structures and support in place, Mirvac has created a strong innovation culture and capability.
The program is supported by a rigorous innovation process to ensure a disciplined approach to thinking.
Ensuring we do not jump straight into ‘solution mode’ without understanding the problem to be solved, considering a range of alternative solutions, and testing ideas leanly and cheaply.
The video below explains the Hatch process in detail (3mins).
We have cultivated a culture where innovation is something everyone can engage with.
We continue to work on creating a “safe to fail” environment – after all, to achieve great things we need to take risks.
We are also building a culture that celebrates diversity of thinking and encourages diverse view points and perspectives.
Hatch is supported by a network of Innovation Champions
Innovation is formally built into each of the Champion’s job descriptions
There is a 2-3 day time allocation per month to focus on innovation
Demographic ‘slice’ of the organisation and are a mix of seniorities, locations and divisions
50 Champions across the business
Undergo an intensive 4 months training program in customer-centric innovation
Champions act as advocates and guardians of innovation throughout the company
Key responsibilities include driving behaviours, and embedding cultural change at the front line.
Missions & Business Projects:
Mirvac has defined 8 Innovation ‘Missions’.
Aligned with the Group Strategy, this is where we want to focus our innovation efforts.
The missions include a mix of ‘incremental missions’ (focusing on smaller step changes and improvements), as well as ‘disruptive’ missions (focusing more on breakthrough or game changing ideas).
The methodology has now spread well beyond the missions and projects and is used as part of Business As Usual.
The Hatch process has been used on 16 projects including ATP (Office), Reimagine Recognition (HR) and Reimagine Urban Life (Group wide).
Hatch core team:
The success of the Hatch program, has resulted in a dedicated full-time innovation team to support progress on Missions, and help the business apply the Hatch process to various business projects.
The team consists of a Group General Manager of Innovation, and Lead Innovators. The team has expert knowledge in best-practice innovation and works closely with the entire Mirvac business.