Birkenhead Point Partners with Ctrip
Mirvac’s Retail portfolio has become the first Australian shopping centre group to partner with China’s leading online travel agency Ctrip.
Mirvac’s Retail portfolio has become the first Australian shopping centre group to partner with China’s leading online travel agency Ctrip. The partnership provides shopping incentives to Chinese tourists in Sydney, to spend at Mirvac’s premium outlet centre Birkenhead Point.
The deal is a game changer at Birkenhead Point, a retail precinct already much loved by tourists for its premium international brands including Coach, Oroton, Bally, Fila, Ralph Lauren, to name a few. Chinese tourists annually spend over $3 billion in Sydney according to Destination NSW, with leisure shopping being the third largest expenditure item.
An average of 25,000 Ctrip customers arrive in Sydney every month who will now receive targeted Birkenhead Point marketing as part of the partnership. The free and independent travellers market to Australia is continuing to grow, particularly amongst Chinese visitors.
Gemma Bosworth, National Manager of Tourism and Destinations at Mirvac Retail said, “We are very excited to be the first shopping centre in Australia to partner with Ctrip, a business that delivers exceptional results in other global markets.
“Birkenhead Point is already hugely popular with Chinese visitors. The perfect combination of our premium outlet brands and Shopper Hopper, our exclusive ferry service from Circular Quay; provides an unrivalled visitor experience in Sydney.”
“Ctrip is very glad to be a partner of Mirvac Retail. Ctrip Global Shopping is a frequently visited premium platform for Chinese outbound travellers, which can be a complementary service with Mirvac Retail. This cooperation will provide users with better travel shopping offers and services.” said Ms Christine Zhang, Ctrip Senior Vice President & Ctrip Global Shopping CEO.
With Ctrip’s 300 million users, the partnership will be a driving engine of the special offers at Birkenhead Point.
The partnership with Ctrip will provide Birkenhead Point shopper incentives, with a 1% rebate on all purchases as well as the Visitor Passport and free coffee card to enhance the shopping experience. Chinese visitors will use their Ctrip app with their receipts to redeem immediately at centre, earning the rebate amount into their personal Ctrip account.
The launch of the partnership is strategically aligned with China’s national holiday ‘Golden Week’ in October. As a special launch offer, the first 100 Ctrip customers will receive a $50 shopping voucher when they spend over $300 at Birkenhead Point. The partnership will also include promotion of the 2017 NSW Tourism award winning, Shopper Hopper ferry service to Birkenhead Point, providing an enjoyable Sydney Harbour ride from Circular Quay or Harbourside Shopping Centre in Darling Harbour.