Mirvac Embraces Art Month At Broadway And Tramsheds
Art activations reached next level for Art Month at Tramsheds and Broadway Sydney.
Art activations reached next level for Art Month in March at Mirvac Retail powerhouse destinations Tramsheds and Broadway Sydney. Tramsheds launched an amazing new AR app to celebrate its artistic heritage and popup installations at Broadway continued the centres long standing engagement with the arts community to showcase works in public spaces.
The TRAMSHEDS UNCOVERED app was launched in the last week of Art Month allowing users to scan and reveal on their mobile devices some of the graffiti art that famously adorned the disused former Rozelle Tramsheds building before Mirvac transformed it into the much-loved dining destination it is today. Several works were retained and restored and can be viewed in their full glory in digital reality.
By scanning the marker via the app, you can see the original work come to life. With many of the artists unknown, Tramsheds are reaching out to the community to help uncover the artists by sharing images of the art on Instagram #TramshedsUncovered.
And over at neighbouring Broadway Sydney yarn bombing artist Alison Thompson has enveloped objects in the laneways and entries to the precinct with her playful art, while mural artist Ginger Taylor has delighted patrons with her bold imagery emblazoned in surprising spots around Bay and Francis streets. The popup art continues Broadway’s ongoing engagement with playful public art in interesting locations and was on show for the full month of March.
“Art and culture a very big motivators in our community catchments so participating in these events and delivering lasting art legacies has proved enormously. And we always enjoy the exuberant creativity we experience when we invite artists, be they traditional or the digital innovators, to unleash their genius in and around our premises,” said Nicole Addinall, Mirvac Retail Regional Marketing Manager.