Mirvac Retail Digital Partnerships
Mirvac Retail is extending its digital reach with two newly announced partnerships trialling and rolling out greater offers and online access to their portfolio of retail centres for the connected urban customer.
Customer convenience is at the heart of the deals Mirvac Retail has done with online food delivery service foodora and search platform innovator Mall Ops.
The roll-out of the foodora partnership across the Mirvac Retail portfolio this year is a ground-breaking deal for the delivery service – offering Mirvac restaurant and dining retailers an opportunity to introduce their service into a wider variety of communities for their customers and retailers.
While retailers are at the centre of this partnership, consumers are also reaping the benefits with an expansion of the foodora service into sub-regional areas such as Brisbane’s Orion Springfield Central, which starts the service this month.
The foodora partnership provides additional delivery functionality for all hospitality businesses within the Mirvac Retail portfolio, enhancing their visibility and convenience in the community.
Mirvac Retail National Marketing Manager Paul Pozzobon said: “We are working closely with digital companies who are customer focussed, such as foodora, to ensure our retailers remain visible and our customers experience greater service online and offline.”
Foodora PR Manager Lizzie Kaye said: “We look forward to helping our restaurant partners take advantage of an additional revenue stream and coordinate their front of house and in-kitchen activities. In addition, the foodora pick-up function can help vendors during peak periods, making it the perfect product for restaurants housed in a food court space."
Since commencing their partnership in November last year foodora and Mirvac have secured 12 exclusive food vendors across three Mirvac shopping centres, with a total of 23 active restaurants across Sydney and now Brisbane, with more in the pipeline. Foodora will also partner Mirvac Retail’s forthcoming national food and dining campaign in April with extra special offers including free delivery, and $10 off for new customers.
“The whole-of-centre platform means the customer can be reminded of our brand, and engage with our centre and our retailers in their search. It is designed to meet the customer needs wherever they might be in a multi-channel, mobile-first marketplace. This platform opens a whole raft of opportunities for us to communicate information and offers tailored to appeal to them, so we are very excited with these early results.
Mirvac acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Owners of the lands and waters of Australia, and we offer our respect to their Elders past and present.
Artwork: ‘Reimagining Country’, created by Riki Salam (Mualgal, Kaurareg, Kuku Yalanji) of We are 27 Creative.