The pilot, delivered in partnership with Florence Guild, featured a bookable timetable of complimentary premium wellness activities for building customers and their employees including treatments and classes, centred around mind, body and spirit. The program included well considered activities such as meditation, breathwork, chakra yoga, lymphatic massage, myotherapy and tarot reading, all free of charge to the end user. More than 2,200 sign-ups were received, with engagement rates across some customer teams at more than 40%.
Mirvac’s Chief Asset Management Officer, Victoria Tavendale said the pilot was in response to the explosion of interest in wellness amongst consumers, coupled with changing customer expectations on providing health and wellness programs within the workplace.
“As a leading creator of state-of-the-art offices and spaces, our focus is on developing and managing thriving workplaces. Part of this is supporting our customers in earning the commute – making their workplaces the number one choice for their employees, current and future, to spend their workday.
“We also know that having more engaged employees results in better business and financial outcomes – so it makes sense to consider how the office and the workplace can help with this. With personalised wellness programs and services on the rise and traditional health and fitness expenditure on the decline, we are seeing a win-win opportunity when it comes to wellness at work, and Florence Guild is our partner of choice with market-leading expertise in workplace wellbeing,” said Ms Tavendale.
Soren Trampedach, Founder and CEO of Florence Guild, said “For us, wellness is about building connections and creating a community, while also supporting individual needs through personalised sessions. That’s the essence of Florence Guild Wellness. Each program is carefully tailored using demographics and data to reflect the people in that building, so no two buildings will have the same program. Sessions are designed around what employees need and when they can take part, whether it’s meditation to start the morning, a nutrition workshop at lunch, or art therapy that sparks conversations well beyond the class. They’re practical, accessible, and led by some of Australia’s best practitioners. The response has been so strong because employees are engaging in activities that are not only convenient, but also unique — the kind of experiences they’d never find at their local gym.”
Mirvac, supported by its co-owner partners IFM Investors, Keppel REIT, M&G Real Estate and Capitaland piloted the program across 275 Kent Street, 8 Chifley Square and 200 George Street in Sydney and 101 Miller Street in North Sydney. Attendees were predominantly female (more than 60 per cent), with naturopathy, astrology readings and chiropractic sessions the most popular. The pilot boasted an 80 per cent attendance rate and 100 per cent of attendees reported a greater sense of wellbeing after attending a session.
Investing in employee health can substantially increase economic returns. Research by the McKinsey Health Institute in collaboration with the World Economic Forum indicates that enhanced employee health and well-being could generate between $3.7 trillion and $11.7 trillion in global economic value1.
Research from the University of Oxford shows a direct correlation between employee well-being and an organisation’s financial success. Companies with higher well-being scores consistently achieve greater valuations, higher profits, and superior returns on assets2.
“As the research shows, organisations that prioritise health and wellness could expect to see improvements in productivity, reduced absenteeism, and heightened employee engagement and retention,” said Ms Tavendale.
In line with the new program launch, Mirvac has also recently commenced upgrades within two of the participating assets. At 275 Kent Street in Sydney, enhancements include the introduction of “The Loft”, a state-of-the-art wellness studio set to open in Q2 2026. This new facility features a shared outdoor terrace garden and a wellness lounge —ideal for relaxing before or after a workout. Wellness remains central, with additional bookable amenities such as two consult rooms designed for one-on-one health or specialist consultations.
At 400 George Street in Sydney, upgrades include a new wellness room designed to hold a variety of wellness classes and sessions, as well as a refreshed end-of-trip area, further supporting occupant wellbeing.
Heritage Lanes in Brisbane, 35 and 55 Collins Street, Collins Place, 380 St Kilda Road and Olderfleet in Melbourne and 400 George Street, 275 Kent Street, 8 Chifley Square, co-owned with Suntec REIT and 200 George Street in Sydney have now launched the ongoing program, with 7 Spencer in Melbourne’s new North Wharf precinct in Docklands set to participate upon building completion in FY26.
1 https://www.mckinsey.com/mhi/our-insights/thriving-workplaces-how-employers-can-improve-productivity-and-change-lives
2 https://wellbeing.hmc.ox.ac.uk/wp-content/uploads/2023/11/2304-WP-Workplace-Wellbeing-and-Firm-Performance-DOI-2024.pdf
