Mirvac lodges plans to unlock Willoughby TV site for the community

26th June 2020

Mirvac Group (Mirvac) [ASX: MGR] has lodged plans with Willoughby Council for a boutique collection of high-quality apartments integrated into the landscape and surrounding community that will unlock a prized Sydney site that is currently home to Nine Entertainment Co.

Mirvac entered into an agreement to buy the three-hectare Willoughby site on Sydney’s Lower North Shore in February this year, with a concept plan already approved for 460 new apartments within nine low to mid-rise buildings. 
Mirvac Design has since collaborated with CHROFI, the architectural firm which developed the competition-winning masterplan, to refine the architecture and landscaping to create a living environment that supports a healthy and connected lifestyle. McGregor Coxall also forms part of the design team, adding international expertise for the open space and landscaping design.
In addition to premium 1, 2 and 3-bedroom apartments designed and built to the high standard of quality for which Mirvac is renowned, the Development Application proposes more than 6,000 square metres of public open space including a new park and playground, and a village-style retail plaza to benefit the local community.

Mirvac Head of Residential Stuart Penklis said the renewal of the Artarmon Road site presented an opportunity to leave a lasting legacy for generations to come.
“This is the type of redevelopment opportunity that plays to Mirvac strengths, with our expertise across a range of disciplines, from architecture and urban design, to development and construction, marketing and sales,” said Mr Penklis.
“We have a proud history of reimagining urban life with similar projects at Walsh Bay and Harold Park where our considered approach to urban design has enriched the community and the environment.
“The hilltop site at Willoughby has been closed to the public for more than 60 years and by unlocking it we have a rare opportunity to create something of enduring value not only for those who will live there but the wider community.”
Mr Penklis said the focus upon creating welcoming outdoor spaces set the foundations for an activated and sustainable new community precinct.
“Living through a pandemic has created a heightened appreciation of the importance of the public realm, of having green space on the doorstep and being able to connect with people as well as nature,” said Mr Penklis. 
“Willoughby will answer that need. Future residents will enjoy homes of the highest quality, extensive outdoor space, and all the rich amenity and social infrastructure Sydney’s Lower North Shore has to offer, including fast, direct access to the Sydney CBD.”
Subject to separate approvals, Mirvac’s proposal includes plans to demolish the TX transmission tower which adjoins the site, replacing the 233-metre steel structure with a boutique residential building offering broad Sydney vistas.


Tai Ropiha of CHROFI said, “The aim of the project design has always been to realise new public spaces that contribute value to the local community while at the same time, settling the architecture carefully into this well-established neighbourhood. Low scale buildings frame the existing streets while more contemporary buildings take advantage of the falling topography to bring light and city views into the apartments.”

“The key feature will be the public domain which showcases the unique natural qualities of Sydney’s Lower North Shore landscape to make a variety of spaces in which to recreate, socialise and come together as a community.”


Mirvac will manage all aspects of the development process, including construction, aligning with the Group’s sustainability targets and initiatives.
Subject to approvals, demolition work is expected to begin on site in late 2020 with a sales launch planned for mid-2021.
Learn more: https://willoughby.mirvac.com/



Mirvac acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Owners of the lands and waters of Australia, and we offer our respect to their Elders past and present.  

Artwork: ‘Reimagining Country’, created by Riki Salam (Mualgal, Kaurareg, Kuku Yalanji) of We are 27 Creative.