Hatch
Hatch is Mirvac’s award-winning innovation program. It has been at the heart of Mirvac’s customer-centric approach since 2014. Hatch provides a strategic approach to innovation at Mirvac and ensures it is supported by a robust innovation process, funding, resources, and innovation strategy. With these structures and support in place, Mirvac has created a strong innovation culture and capability.
The Process:
- Hatch is supported by a rigorous innovation process to ensure a disciplined approach to thinking
- We do not jump straight into ‘solution mode’ without understanding the problem to be solved, considering a range of alternative solutions, and testing ideas leanly and cheaply
- The video below explains the Hatch process in detail (3mins)
Culture:
- We have cultivated a culture where innovation is something everyone can engage with
- We continue to work on creating a “safe to fail” environment – after all, to achieve great things we need to take risks
- We are also building a culture that celebrates diversity of thinking and encourages diverse view points and perspectives
Innovation champions:
- The success of Hatch has resulted in a small, dedicated full-time innovation team to support progress on Missions, and help the business apply the Hatch process to various business problems
- Hatch is also supported by a network of Innovation Champions
- Innovation Champions are a demographic ‘slice’ of the organisation and are a mix of seniorities, locations and divisions
- To date, Hatch has trained over 25% of the workforce
- Champions undergo an intensive training program in customer-centric innovation
- They act as advocates and guardians of innovation throughout the company
- Key responsibilities include driving behaviours and embedding cultural change at the front line