Hatch

Fast Company Mirvac

Hatch is Mirvac’s award-winning innovation program. It has been at the heart of Mirvac’s customer-centric approach since 2014. Hatch provides a strategic approach to innovation at Mirvac and ensures it is supported by a robust innovation process, funding, resources, and innovation strategy. With these structures and support in place, Mirvac has created a strong innovation culture and capability.

The Process:

  • Hatch is supported by a rigorous innovation process to ensure a disciplined approach to thinking
  • We do not jump straight into ‘solution mode’ without understanding the problem to be solved, considering a range of alternative solutions, and testing ideas leanly and cheaply
  • The video below explains the Hatch process in detail (3mins)

 

 

Culture:

  • We have cultivated a culture where innovation is something everyone can engage with
  • We continue to work on creating a “safe to fail” environment – after all, to achieve great things we need to take risks
  • We are also building a culture that celebrates diversity of thinking and encourages diverse view points and perspectives

Innovation champions:

  • The success of Hatch has resulted in a small, dedicated full-time innovation team to support progress on Missions, and help the business apply the Hatch process to various business problems
  • Hatch is also supported by a network of Innovation Champions
  • Innovation Champions are a demographic ‘slice’ of the organisation and are a mix of seniorities, locations and divisions
  • To date, Hatch has trained over 25% of the workforce
  • Champions undergo an intensive training program in customer-centric innovation
  • They act as advocates and guardians of innovation throughout the company
  • Key responsibilities include driving behaviours and embedding cultural change at the front line

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